Client Experience Terms

Section 01About House of Lören

House of Lören is an identity-led brand development and creative direction experience personally led by Creative Director Maria Lören.

Our services are designed for accomplished women, entrepreneurs, and professionals seeking to develop, clarify, reposition, or visually express their brands.

Our approach combines personal brand exploration, strategic positioning, creative direction, and, where selected, custom visual identity development.

House of Lören currently offers two primary experiences:

The Foundation — $4,000

A 90-day brand development experience combining the House of Lören Residency with a private Brand Foundation Sprint.

The Signature — $11,000

A comprehensive experience combining everything in The Foundation with custom visual brand identity development.

The selected package, applicable deliverables, investment, and project schedule will be confirmed in the individual Client Experience Agreement.

Section 02Your Experience & What’s Included

The Foundation — $4,000

The Foundation provides strategic clarity and direction for the client’s brand.

This experience includes:

• Participation in the 90-day House of Lören Residency, including weekly facilitated group sessions
• Guided exploration of identity, experiences, expertise, values, personal story, and vision
• A private, two-week Brand Foundation Sprint
• Brand discovery and strategic positioning
• Audience identification and differentiation
• Brand messaging pillars
• Communication and content direction
• High-level visual and creative direction
• A personalized Brand Foundation Roadmap
• Final strategy presentation

The Foundation does not include a complete custom visual identity, logo development, website design, or ongoing marketing implementation.

The strategic recommendations provide a foundation for future brand development but do not constitute fully designed creative assets.

The Signature — $11,000

The Signature includes all services and experiences offered within The Foundation, plus a complete custom visual brand identity.

Additional deliverables include:

• Creative discovery and design brief
• Two initial visual identity concepts
• Primary and secondary logo variations
• Brand color palette
• Typography system
• Supporting graphic elements and visual motifs
• Photography art direction
• Sample brand applications
• Four digital or social media templates
• Comprehensive visual identity guidelines
• Two consolidated rounds of design revisions
• Final approved digital brand files
• Final creative presentation and handoff

The specific file types, project milestones, and final deliverables will be documented in the Client Experience Agreement.

Services Outside the Scope

Unless separately agreed in writing, neither experience includes:

• Full website design or development
• Website hosting, maintenance, or technical support
• Professional photography or video production
• Extensive copywriting or ghostwriting
• Advertising campaign production or management
• Ongoing social media management
• Printing and physical production
• Trademark searches or registration
• Ongoing creative direction or marketing implementation beyond the agreed project

Additional services may be discussed and quoted separately.

No additional work will be billed without the client’s prior approval.

Section 03Investment & Payment Options

Our experiences are fixed-scope professional services, with investments based on the selected package.

The Foundation: $4,000

The Signature: $11,000

Clients may pay their investment in full or request a two-payment arrangement.

Payment in Full

Full payment may be completed through the secure Stripe checkout link provided with the selected experience.

Optional 50/50 Payment Arrangement

A two-payment arrangement is available upon request and subject to written agreement before the engagement begins.

The Foundation:

• First payment: $2,000
• Second payment: $2,000

The Signature:

• First payment: $5,500
• Second payment: $5,500

Under the standard two-payment arrangement:

• The first 50% is due before the confirmed kickoff date.
• The remaining 50% is due 30 calendar days after kickoff, unless another due date is agreed upon in writing.
• The second payment is invoiced separately through Stripe.
• The total investment remains unchanged.

The two-payment arrangement is not an ongoing subscription. Automatic collection of a future payment will occur only if the client separately authorizes it through the applicable payment process.

Late Payments

If an agreed payment becomes overdue, the Studio may provide written notice and temporarily pause private sessions, design work, or delivery of final assets until the account is current.

Payment delays may affect project completion dates and scheduling availability.

Any payment schedule changes must be agreed upon in writing.

Section 04Enrollment, Scheduling & Participation

An experience begins on the mutually confirmed kickoff date, following acceptance of the Client Experience Agreement and receipt of the required initial payment.

The House of Lören Residency runs for 90 days and includes facilitated group sessions according to the provided schedule.

Private strategy sessions, creative presentations, feedback meetings, and design milestones will be arranged within the applicable project timeline.

Clients are expected to:

• Participate actively in the process
• Attend scheduled sessions whenever reasonably possible
• Provide requested business information and creative materials
• Review work and communicate feedback promptly
• Make required approvals and decisions within mutually agreed timeframes
• Keep payments current according to the agreed schedule

We understand that personal and professional commitments sometimes change.

For private sessions, clients are asked to provide at least 48 hours’ notice when requesting to reschedule, except in emergencies.

Group Residency sessions follow the published schedule and do not automatically include individual make-up sessions when missed.

The Studio may reasonably adjust session dates or project milestones when necessary and will communicate material changes.

Section 05The Creative Process & Revisions

Our creative process is collaborative, strategic, and guided by the approved project direction.

For The Signature, the Studio will present two initial visual identity concepts.

After a preferred direction has been selected, the client will receive two consolidated rounds of design revisions.

A revision round means one organized set of feedback covering the work presented for review.

Revision rounds may include reasonable refinements to the selected direction, such as adjustments to typography, color, layout, composition, or supporting design elements.

Requests that substantially change the approved creative direction, introduce a new concept, or add deliverables beyond the original scope may require an additional fee.

Examples include:

• Requesting additional identity concepts beyond the two included
• Beginning a completely new design direction after concept approval
• Adding more digital templates or brand applications
• Expanding the project into website development or campaign production
• Requesting substantial additional rounds of revisions

Any additional charges will be communicated and approved in writing before work proceeds.

Section 06Changes, Delays & Project Pauses

Brand development requires thoughtful participation from both the client and the Studio.

If a client delays providing materials, decisions, approvals, or feedback, the Studio may adjust subsequent milestones.

Where practical, the parties will discuss a revised completion schedule.

If a client needs to temporarily pause an experience, the request should be made in writing.

A project pause is subject to mutual agreement, remaining program availability, and a confirmed restart schedule.

A requested pause does not automatically change payment due dates unless the parties agree to an amended payment schedule in writing.

House of Lören will make reasonable efforts to accommodate unforeseen circumstances while protecting previously scheduled client commitments.

Section 07Cancellations & Refunds

We understand that circumstances can change. Our goal is to approach cancellations fairly, transparently, and with respect for work already completed.

Before Services Begin

If a client cancels before services commence, payments received will be refunded, less any previously disclosed, client-approved, nonrecoverable third-party expenses already incurred.

After Services Begin

If a client chooses to discontinue an engagement after work has started, the Studio will provide a reasonable accounting of services performed, completed milestones, and previously approved expenses incurred through the cancellation date.

The client is responsible for the reasonable value of services already performed and approved expenses incurred.

Any prepaid amount exceeding the amount properly earned or incurred will be refunded.

If services already performed and approved expenses exceed payments received, any remaining amount properly due under the signed agreement remains payable, subject to applicable law.

The calculation will take into account the agreed scope, work actually performed, completed milestones, and any milestone allocations documented in the Client Experience Agreement.

Cancellation by the Studio

If the Studio is unable to provide agreed services, the client will receive a refund of any unearned prepaid balance.

Where appropriate, the parties may mutually agree to a revised schedule or alternative resolution.

Cancellation Process

Cancellation requests must be submitted in writing to the Studio’s designated business contact email.

Any refund due will ordinarily be initiated within 14 business days after the final reconciliation, subject to applicable law and payment-provider processing times.

Nothing in these terms limits cancellation, refund, or other rights that cannot lawfully be waived.

Section 08Creative Ownership & Intellectual Property

We believe that the brand created specifically for a client should support that client’s long-term growth.

At the same time, House of Lören’s proprietary methods, educational content, and original creative processes remain the intellectual property of the Studio.

Custom Brand Identity

For The Signature, the final approved custom visual identity deliverables will be identified in the signed Client Experience Agreement.

Subject to full payment, the Studio will transfer the rights it owns and has agreed to assign in those final deliverables, through the written intellectual property provisions of that agreement.

The ownership transfer applies only to the final approved custom work expressly included in the agreement.

It does not automatically include preliminary concepts, unused designs, internal working documents, underlying design tools, or proprietary House of Lören materials.

Brand Strategy Materials

Clients participating in The Foundation or The Signature receive a perpetual license to use their personalized Brand Foundation Roadmap and resulting strategic recommendations for their own business purposes.

The underlying Residency curriculum, worksheets, exercises, methodologies, training materials, and proprietary frameworks remain the property of House of Lören.

These materials may not be reproduced, resold, distributed, or repackaged as a competing program without written permission.

Third-Party Assets

Third-party photographs, fonts, stock imagery, software, templates, and other licensed assets remain subject to the terms of their respective licenses.

Any third-party licensing requirements will be identified where relevant to the final deliverables.

Trademark registration, trademark availability searches, and legal clearance of a proposed brand name, logo, or identity are not included.

Clients are encouraged to obtain appropriate professional advice before pursuing trademark protection or relying on exclusivity of a proposed mark.

Section 09Client Materials & Permissions

Clients retain ownership of the original content, photographs, trademarks, business information, and other materials they provide.

By supplying materials for a project, clients grant the Studio permission to use those materials as reasonably necessary to perform the agreed services.

Clients are responsible for ensuring that materials provided to the Studio may lawfully be used for the project.

The Studio will not intentionally reuse a client’s confidential or proprietary materials for unrelated projects without permission.

Section 10Confidentiality & Respect

House of Lören recognizes that meaningful brand development may involve sensitive personal stories, business information, and professional challenges.

The Studio will treat nonpublic information shared in private client sessions as confidential, except where disclosure is authorized, reasonably necessary to perform the agreed services under appropriate confidentiality protections, or required by law.

Clients participating in group Residency sessions are expected to respect the privacy and experiences of other participants.

Because group sessions involve independent participants, the Studio cannot guarantee that every participant will maintain confidentiality.

Clients are encouraged to exercise discretion when sharing particularly sensitive information in group settings.

Any public use of a client’s name, testimonial, identifiable story, or project work for marketing or portfolio purposes requires the client’s permission.

The Studio may request permission to share a completed project or testimonial but participation is voluntary.

Section 11Outcomes & Expectations

House of Lören provides professional brand strategy, identity development, creative direction, design, and educational services.

Our goal is to help clients gain greater clarity, stronger positioning, more intentional brand communication, and a distinctive creative direction.

However, the Studio cannot guarantee specific financial or commercial outcomes.

This includes, without limitation:

• Revenue or sales increases
• Audience or follower growth
• Media placements
• Business partnerships
• Client acquisition
• Specific publicity or visibility results

Clients remain responsible for their business decisions and their implementation of the strategies and recommendations provided.

Brand development is a collaborative process, and results may depend on circumstances outside the Studio’s control.

Services do not constitute legal, tax, financial investment, or mental health treatment advice.

Section 12Professional Standards & Communication

House of Lören is committed to a respectful, collaborative, and professionally managed client experience.

The Studio agrees to communicate material project developments, perform agreed services with reasonable professional care, and honor the scope set out in the Client Experience Agreement.

Clients agree to communicate respectfully, provide necessary information, and participate in decisions and approvals required to complete the work.

Both parties are encouraged to address concerns promptly and in good faith.

Section 13Unexpected Circumstances

Occasionally, events outside either party’s reasonable control may affect scheduling or service delivery.

Examples may include serious illness, natural disasters, significant service outages, or other unforeseen disruptions.

When such circumstances occur, both parties will make reasonable efforts to communicate, minimize disruption, and agree on an appropriate adjustment.

If the Studio is ultimately unable to complete prepaid services, unearned amounts will be refunded in accordance with these terms and applicable law.

Section 14Additional Services & Future Engagements

Completion of The Foundation or The Signature does not automatically create an ongoing retainer, subscription, or obligation to purchase additional services.

Clients may be invited to explore further creative development, implementation, or advisory support.

Any additional engagement requires its own agreed scope, fees, and schedule.

The Studio will not initiate recurring charges without the client’s express authorization.

Section 15Client Agreements & Acceptance

These public terms describe the standard policies applicable to House of Lören brand experiences.

Before services begin, each client will receive an individual Client Experience Agreement confirming the selected package, applicable scope, investment, payment schedule, and agreed project details.

If an individually signed agreement contains expressly agreed terms that differ from these general terms, the signed agreement will govern those matters for that client, to the extent permitted by law.

Clients must have access to the applicable terms before completing a purchase.

Where an online purchase includes an affirmative terms acceptance, that acceptance applies to the terms presented at the time of purchase, subject to applicable law.

A separate signed Client Experience Agreement is required before the Studio begins providing services.

Section 16Updates to These Terms

House of Lören may update these general terms from time to time.

Any revised version will display an updated effective date.

Changes will not retroactively alter an existing signed client agreement unless the affected parties agree to the changes or applicable law requires otherwise.

Section 17Questions & Contact

Questions are always welcome.

If you would like clarification about an experience, its deliverables, payment arrangements, or any of these terms, please contact us before making your purchase.